“Did Not Remote-Control The Business”

“Marketing technology varies with countries. In the U.S students read the brochure and there is very little interaction with the programme advisor. In India, if we don’t speak to students, they don’t enroll. Latin America is predominantly on Whatsapp; the U.S. uses FB Messenger widely.”

- Vijayalakshmi Sridhar

Company

Eruditus Learning Solutions Pte. Ltd.

Business Edtech skilling platform

Incorporated 2012

Funding till date $650 million

Scale of business

80-plus No. of countries Eruditus operates in; Has tie-ups with 50 global universities

$500 million Total bookings likely this year on its platform

Next what?

$1 billion run rate in the next few years

Being the largest edtech skilling platform globally

EDTECH START-UP Eruditus was launched in 2010 as an offline venture offering executive education courses in collaboration with global universities. But, till 2015, its reach remained limited to just one physical classroom offering with INSEAD, the only partner. It was then that founders Ashwin Damera and Chaitanya Kalipatnapu took the leap of faith to move to an online model. Since then, there has been no looking back. Over the last decade, Damera and Kalipatnapu have built an enviable roster of 55 university partners, including Columbia, Harvard, Cambridge, INSEAD, Wharton, UC Berkeley, IIT, and IIM, offering courses across 80-plus countries in multiple languages such as Spanish, Portuguese and Mandarin. After the latest funding round of $650 million in August, Eruditus is now valued at $3.2 billion.

The Idea!