40 Under 40

BOLD, DETERMINED, AND CHALLENGERS OF THE STATUS QUO— THESE QUALITIES DEFINE THE RISK-TAKERS AND INNOVATORS ON THE FORTUNE INDIA 40 UNDER 40 LIST FOR 2019. CHOOSING A HANDFUL FROM HUNDREDS OF NOMINATIONS IS A TOUGH ASK, SINCE THE LIST HIGHLIGHTS THE STELLAR WORK DONE BY SOME OF INDIA’S BEST AND SHARPEST YOUNG ENTREPRENEURS, CORPORATE EXECUTIVES, AND FUND MANAGERS. THOSE ON THE LIST HAVE SUCCESS STORIES THAT WILL BE PART OF CORPORATE LORE AND SHOWCASE A DIVERSE REPRESENTATION ACROSS SECTORS AND BUSINESSES. LET’S HEAR IT FOR THE HIGH-FLYERS.

- Abhik Sen, Anshul Dhamija, Arnika Thakur, Aveek Datta, Debojyoti Ghosh, Deepti Chaudhary, Jui Mukherjee, Prerna Lidhoo, Rajiv Bhuva, And T. Surendar

PRABHTEJ SINGH BHATIA, ISHWARAJ BHATIA

28, 24, FOUNDER, CO-FOUNDER SIMBA

THE BHATIA COUSINS latched on to an increasingly popular trend among the youth—the consumption of craft beer. Simba launched in 2016 and three years later, the startup is one of the fastest growing home-grown craft beer brands in India with a presence across multiple states. In FY19, Simba had a turnover of 125 crore, which it hopes to double by the end of FY20. Today the startup has four variants in the market, targeting the metros and smaller cities. Simba was the only brand to have its own craft brewery in the country (in Durg, Chhattisgarh) when it launched; larger competitors such as Bira 91 were importing beer and bottling in India then. However, Bira set up its own facility in the country soon after. India, a predominantly strong beer market, offers potential for growth in the craft beer segment as numbers suggest the category is said to be growing at 40% annually, albeit on a smaller base.

PIYUSH JAIN, KHUSHBOO JAIN

34, 32, CO-FOUNDERS IMPACT GURU