Lavish Deals

TDA Luxury Toys is a prime example of a well-run luxury car dealership.

- Yessar Rosendar

Among luxury car dealerships in Jakarta, not many have an approach as fancy as The Djakarta Auto, better known as TDA Luxury Toys. The dealership established almost a decade ago recently inaugurated its new showroom at Radio Dalam, South Jakarta. The three-story building has a minimalistic layout with its interior designed by renowned interior designer, Kezia Karin. Boasting an industrial design and lounge-like seating areas for its customers, TDA is also one of the most innovative dealerships. It is currently the only luxury car dealership that has a smartphone app that can inform customers of its new stock, specs, and prices.

Founded by entrepreneur Welly Tjandra, TDA sells a variety luxury cars, both new and used, from a range of Rp 400 million to a whopping Rp 16 billion for a race car such as the Ferrari 599 GTO, a limited-edition Ferrari that is currently the most expensive car in the collection. The dealership has an array of cars from popular luxury cars such as Range Rovers and the Mercedes-Benz G-Class to curated rare sports cars such as a Porsche 911 Carrera T with manual transmission or a classic Mercedes-Benz 190SL. Welly started from the humble beginning of opening a small showroom in Harmoni, Central Jakarta, and built his success from his ability to gain the most important factor for any customer.