Home Improvement

Dekoruma is a home and living platform that connects customers to interior designers, suppliers, and vendors.

- Ulisari Eslita

Furniture retail will always be an industry that demands time and effort from its customers. In this digital age, globally, a number of innovative startups have found success by leveraging the efficiency and personalization of direct-to-consumer retailing tactics. Among them is Dekoruma, a Jakarta-based online home and living platform that provides space for furniture suppliers, interior designers, and customers to meet. Decorum was founded by two Nanyang Technological University alumni, Dimas Harry Priawan and Aruna Harsa – the latter is listed among Forbes Indonesia’s and Forbes Asia’s 30 under 30 class of 2019. Decorum started off as an online marketplace for affordable furniture and household appliances. However, just last year, Dekoruma expanded to include other verticals such as interior design, home renovation services, and material supplies. In addition, Dekoruma’s market just expanded into B2B as earlier this year Dekoruma signed a partnership with Airy Room for room renovations.