Dayu Dara Permata

Co-founder, Go-Lifebe

- Ardian Wibisono

GO-JEK has evolved from just a ridehailing app into a “super app” offering various services that can be enjoyed in many cities in Indonesia. One of the early steps Go-Jek took to expand beyond transportation was the launch of Go-Life back in October 2015 where customers could order on-demand massage services, beauticans, and cleaning services. Go-Life is now a stand-alone app with several million downloads since it was launched at the end of January 2017, claiming to acquire five new users every minute, with services available in 25 cities, while the Go-Jek app has over 40 million downloads as of last year and the service is present in over 50 cities. The Go-Life platform also had added another vertical of mechanic services, so now it offers 60,000 service providers encompassing masseuses, beauticians, cleaners and mechanics. Like Go-Jek, Go-Life gets its revenue by taking a commission from the service providers, while Go-Jek takes an average 20% commission from each order.