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From Down On His Luck To Uber Bucks

Forbes Africa

|

October 2015

He was living in a township and jobless and now owns three Uber cars and three companies. Rudolf Makopole Malaka is doing it with style.

- Sunita Menon

From Down On His Luck To Uber Bucks

Two years ago, Uber was unheard of. Today it’s a buzzword. You could argue that Rudolf Makopole Malaka has been on the same fast track. From humble township beginnings to a property on an estate; with three Uber cars and three companies – he owes it all to the mobile app.

Uber gives drivers the opportunity to be the CEO of their own company – they own their own cars and set their hours. Connecting riders with drivers through a smartphone app, users submit a trip request, which is then routed to Uber drivers. Since 2013, the online ride-hailing service has taken off in South Africa.

“People lack jobs. We decided to join Uber – not just to make money but to create job opportunities for our fellow brothers who don’t have jobs because we know how hard it is not to have a job. We’ve been there,” he says.

“I spent weeks eating only Weet-Bix. You go to school on an empty stomach, you walk long distances. I don’t want my kids to go through that, I don’t want kids from the location to go through that,” he says.

After getting his degree in IT, he was unemployed and disheartened.

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