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Plant-Based Meat- An Emerging Market
Food Marketing & Technology - India
|November 2021
What is plant-based meat? Plant-based meats are meat-like products that are expected to have the same taste, texture, and experience as that of animal meat and made from plant based ingredients. So basically, plant-based meats replicate real meat, except for the fact it does not use animal meat. They are also called mock meats, meatless foods, meat analogues and faux meat.
Animal meat, is primarily muscle tissue, is made up of protein, fat, vitamins, minerals, and water. Plants do not contain muscle tissues, but they do contain nutrients like proteins, carbohydrates, fibres, fat, vitamins, and minerals which can be used to create mock meats.
BENEFITS OF PLANT-BASED MEAT
Plant-based meat products have zero cholesterol, and the protein content is near about same as that of regular meat. They ensure public safety and sustainability. These products are manufactured in a cruelty-free environment. Plant nutrients can also offer protection against potentially harmful compounds in cooked meat. These products also help in reducing Green House Gas emissions.
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