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Future Farming: TechEnabled Solutions Are Farmers' Best Friends

Fast Company

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Winter 2019/2020

WITH AN EYE ON SUSTAINABILITY, FARMS INCREASINGLY RESEMBLE TECHNOLOGY COMPANIES AS THEY INCORPORATE BIG DATA, TECH, AND INNOVATION TO PRODUCE MORE WITH LESS.

Future Farming: TechEnabled Solutions Are Farmers' Best Friends

With the world’s population on track to reach 9.1 billion people by 2050, farmers need to raise overall food production to meet demand, growing 70% more between 2007 and 2050, according to the Food and Agriculture Organization. Already challenged by factors ranging from weather to environmental conditions to crop prices, farmers face enormous new difficulties as they increase crop yields, improve livestock practices, and scale up in sustainable ways.

Growers are increasingly relying on technology solutions to increase that yield. Sensors help identify areas that need water or chemicals, while tracking crop qualities during harvest. Drones monitor crop development and water needs, creating maps that pinpoint different growing conditions in the field. Apps help diagnose and manage livestock. Smart tractors and vehicles apply just the right amount of seed and fertilizer, minimizing inputs while maximizing outputs.

But technology has a host of other advantages, like decreasing the manual labor required to test crops and soil in the field. It even eliminates the need to manually adjust inputs during the planting or fertilizing process. Yet the results are higher quality and more uniform products. Farms investing in these technologies often attract new customers and maximize profits on what are typically thin margins.

Vendors that once just manufactured farm equipment or supplied nutrients are increasing their scope of business, becoming technology innovation companies. They harness technology to allow a new generation of precision agriculture, improving on traditional techniques. Technological breakthroughs and adoptions are changing the way farmers grow and produce just about everything. The farms of the future are increasingly looking like technology companies themselves.

BIG DATA: TYING ALL FARMING COMPONENTS TOGETHER

FLERE HISTORIER FRA Fast Company

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EMAIL IS BACK! IT NEVER REALLY WENT AWAY.

FIFTY YEARS IN, EMAIL HAS BECOME MORE ESSENTIAL THAN EVER—AND THE KEY TO UNLOCKING PERSONALIZED AI.

time to read

7 mins

Winter 2025 - 2026

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RED WHITE & DENIM

LEVI STRAUSS & CO., THE MOST QUINTESSENTIAL AMERICAN BRAND, IS SUDDENLY HOLDING THE TORCH FOR AMERICA ITSELF.

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13 mins

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WHO'LL START THE RAIN?

RAINMAKER FOUNDER AND CEO AUGUSTUS DORICKO WANTS TO HELP DROUGHT-PRONE AREAS BY USING DRONES TO NUDGE CLOUDS INTO PRODUCING SNOW AND RAIN. HE'S GENERATING A STORM OF CONTROVERSY IN THE PROCESS.

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16 mins

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DEATH TO BORING CORPORATE GATHERINGS!

WANT A STRONG RETURN ON YOUR EVENT BUDGET? START FOCUSING ON VIBES.

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2 mins

Winter 2025 - 2026

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HOW ONE BIG IDEA CAN CHANGE EVERYTHING

SANDISK'S INNOVATION CULTURE IS MAKING AI MORE COST AND ENERGY EFFICIENT

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REAL INTEL ABOUT AI

NO, YOU'RE NOT HALLUCINATING: THIS ISSUE IS packed with fresh reporting about AI.

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CELEBRATING DIRT WHILE CHALLENGING TABOOS

DIRT IS GOOD FINDS NEW MEANING IN STAINS TO DRIVE BRAND ENGAGEMENT

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Untainted Love

Hinge is winning the dating game. Can it stay on top?

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8 mins

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CENTURIES OLD, FUTURE FOCUSED

LLOYDS BANKING GROUP'S BRAND REINVENTION PROVES THAT LEGACY CAN BE A LAUNCHPAD

time to read

2 mins

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AI 20

These 20 technologists, entrepreneurs, corporate leaders, and creative thinkers are pushing artificial intelligence in unexpected directions.

time to read

20 mins

Winter 2025 - 2026

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