Katie Sturino's Megababe Line Goes Where The Rest Of The Beauty Industry Is Afraid To

Powerful women

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Katie Sturino

Founder/ Megababe

Katie Sturino built a career out of making the uncomfortable comfortable. She started in 2017 by tackling something at once common and often ignored—thigh chafing. Her brand, Megababe, released a handy anti-chafing stick called Thigh Rescue, which sold out within days. Six weeks later, Megababe took on boob sweat with its talc-free powder Bust Dust and sold out during preorder. “These are products I launched for myself,” she says. “I had to make my own solutions because there was nothing out there that I liked or made me feel empowered.” Since then, Megababe has increased production tenfold, added new products, and nabbed retail partnerships with Ulta and Target—and now, the company has finally moved its distribution center out of Sturino’s parents’ garage in Wisconsin and into its own warehouse. “Until every woman in America can be within five minutes of a Thigh Rescue stick, my work is not done,” Sturino says.

Reshma Shetty

Cofounder/ Ginkgo Bioworks