Metaverse ‘Driving' The Auto Sector

Virtual worlds have taken over the world with vivid ideas and real life-like graphics. The virtual worlds have become a mainstay under the umbrella of Web3.0 technology. Metaverse has become a popular term in today's day and age. The metaverse is a digital reality that combines aspects of social media, online gaming, augmented reality, virtual reality, and cryptocurrencies to allow users to interact virtually. Auto sector has witnessed major adoption of the technology as it continues to get suitors across different sectors.

- Saptak Bardhan

Metaverse and gaming have been the dynamic duo as people continue to demand immersive games. However, metaverse has expanded its use-cases to different sectors. Metaverse has entered healthcare, automobile, real-estate, etc. Automobile is the market that has adopted metaverse the fastest with leading brands having their own metaverse.

The leading brands show cased their metaverse in the Auto Expo earlier this year. The virtual world has grown into the auto space so much so that it has now become a mainstay for the space. Virtual reality has been solving real life problems for the entire automobile sector in India. Immersive technologies that include augmented reality (AR) and virtual reality (VR) have massively helped brands improve the customer interaction by having an immersive and connected buying experience.

Virtual reality has ensured that customers can look at the cars from the comfort of their own homes. The technology has enabled the automobile brands to virtualize processes in the car purchasing journey of the customer. All aspects have been carefully integrated in the metaerse whether that be showcasing the bestproduct fit or even making the final purchase decision.