Homes Of Tomorrow

M Nanda Kishore, MD, Ramky Estates, is leaving no stone unturned to offer buyers unique experiences and liveable homes for decades to come

- JAYASHREE KINI MENDES

It’s not easy discerning what customers want, especially when it comes to selling them a house. It’s easy to impress them with expansive spaces, expensive fittings, and manicured lawns. But to understand the pulse of the customer and keep them happy is not given to everyone. In the last few years, developers have turned to building luxury and uber-luxury homes thinking that’s where demand will come from and, more often than not, find themselves laden with inventory. This is where Ramky Estates has not erred. M Nanda Kishore, MD, has worked intelligently by working closely with customers to understand deeply the needs of the buyers and adhering to the requirements before venturing into a new project. And this has worked well for the company.

All cities are built differently. In India, what will work in a Tier-I city might not be acceptable in a Tier-2 city. While most cities are cosmopolitan now, a large number of buyers in smaller cities are still locals who want the amenities they are used to and one that adheres to their tastes. Nanda Kishore says, “We are thorough with our market research before embarking on a new project. Over the years, we have realised the importance of due diligence and talking to our customers – including men, women and children – to understand from them their preferences. Only then does the project get into design, which also contain the inputs received from customers.”