Engines Of Creation

Nagesh Basavanhalli, MD & CEO, Greaves Cotton, has chalked out a long-term strategy aiming to make the company disruption-proof.

- Jayashree Mendes

You recently reported a 12% rise in PAT. What are some of the things you did right?

Greaves Cotton is known for its brand reach and its capability. So one of the things we put together 20 months ago was a strategic business plan on taking the legacy and brand forward. This has helped us reach 3,500 dealer outlets and now we have to take it to the next level.

For the next 5 years, we have put together a strategic business plan which meant focusing on our key businesses such as mobility or engine business (both automotive and non-automotive) and growing the gensets business. There’s a need to grow by market range expansion so we expanded our range of gensets through additional customer acquisitions. Then we looked at the farm business and bringing in incremental new products and brought in indigenous power dealers and new products there, besides the aftermarket business where we launched multi-branded spares about 20 months ago and multi-branded service 12 months ago.

In the last few months, you have announced some strategic announcements to introduce technology. Could you give me an in-depth view into the nature of this?

If you look at the last fiscal year, we have shown a 10% growth after a long time. Our intent is to continue on the growth trajectory on the strength of these newer businesses and initiatives. We are also open for newer emerging areas such as engines.