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Lean into it
Commercial Design
|June 2020
Govind Shepley, owner of Twentyone06, explores how leaner is meaner when coping with the COVID-19 downturn
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Small business owner Govind shares an insight into how his bespoke design agency is eliminating negativity in the face of adversity, focusing within and challenging his existing methods, throughout COVID-19.
“Grasping the neck of creativity during difficult times is crucial for survival when being an owner of a small business. The previous year saw my team diving headfirst into creating new F&B concepts, injecting life into existing ones diving into new markets and curating a collection of winning client testimonials, so we anticipated much the same for 2020. We raced into this year signing one to two projects a month and with several in the pipeline, something I consider to be a fantastic achievement for a small agency. From the offset, we had hunger for more in 2020 and COVID 19 hasn’t changed that.
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