Fluid expressions driving detailed experiences

Drawing inspiration from international exhibitions that showcase luxe products in eclectic settings, the Excella experience centre, designed by K2M2 Designs, is conscious of the dynamic nature of the exhibitions

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The past couple of years have been deprived of any kind of in-person experiences, especially those that are driven by travel and exhibitions. With an aim to bring together an expansive range of international products for the building industry in India, Excella Experts curated an opulent experience centre that caters to end-to-end design requirements for homes and offices. Located in an upcoming furniture hub in Worli, Mumbai that caters to all needs of the building industry, the exquisite premises occupies a 3500 sq ft of space. Drawing inspiration from international exhibitions that showcase luxe products in eclectic settings and are user-centric, the Excella experience centre is a one-stop-shop for all kinds of interior requirements from materials, furniture, decor, lighting, and much more.

Conscious of the dynamic nature of the exhibitions, the design intent was to craft a space that adapts to the changing apparel, yet accommodates the showcase of each object on display. Hence, the interior is designed and detailed to act like a 'shell', taking a subdued aesthetic that elevates the exhibited item and adds to its experiential character. Albeit subdued in materials, this box displays an intriguing visual and sensorial exploration with an aesthetic driven by concrete, intersecting arches, and a mock tunnel-like setup, all of which manifest the ambience of entering an exhibit, rather than just a store. Further, the vocabulary has a playful and fluid expression, a fusion of art deco with an edgy industrial aesthetic, holistically harmonising with displayed items.