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What Makes It A Winner
Businessworld
|April 15, 2017
Patanjali’s Acharya Balkrishna unravels the success formula of the home-grown brand.
AT THE INAUGURAL INDUSTRY conclave at Goafest 2017, Patanjali Ayurved CEO Acharya Balkrishna began his speech by telling everyone how the brand disrupted the market place by being aggressively customer centric rather than being driven by profitability alone.
According to Balkrishna, “The big difference between Patanjali and others is in what we stand for. Many brands project a dual image and are largely inconsistent when it comes to brand value. But Patanjali products are exactly how we project them, no more or no less in any way.”
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