Time For Greater Collaboration

In an exclusive interview with BW Businesssworld’s RUHAIL AMIN, Oracle Marketing Cloud’s marketing transformation & strategy director WENDY HOGAN spoke about the need to build complementary relationships between customer data and the potential challenges facing future marketers and more.

- Ruhail Amin

According to Wendy Hogan, technology is playing an increasingly influential role as far as new marketing trends are concerned. She feels the need of the hour is to leverage the collective approach to data marketing using technology tools rather than working in silos.

Data Sharing

Hogan believes the way forward for businesses will be building complementary relationships. “We often talk about first party, second part and third party data. Plus, a lot of companies have data in different silos. The need is to bring all that into some kind of data warehouse and use them to activate your marketing, your service and your sales strategies,” she says.