Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
The Year Of Recognising The Collective Might
Businessworld
|June 23, 2018
The advertising industry is showing its together-we-can spirit, and it chose Cannes Lions as the platform to discuss it further
IT IS ONE OF THOSE RARE INFLECTION points, when technology wants to be human, brands want to sell purpose before product, artificial intelligence (AI) wants to be more emotive and the fraternity wants to give even more of itself to social issues and global challenges. This moment of truth seemed to happen at the Cannes Lions International Festival of Creativity 2018.
Somehow, this year, it was more about a together-we can spirit. It was a meeting of powerful minds to address some key imperatives. Whether it is the direction business was taking, the battles society was fighting, or the values brands were protecting. We spoke up for gender equality. As a group, we called out biases and championed diversity. And it all segued rather nicely into the packed schedule of high-powered sessions.
Denne historien er fra June 23, 2018-utgaven av Businessworld.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Businessworld
BW Businessworld
THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS
Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency
3 mins
September 20, 2025
BW Businessworld
FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences
In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.
3 mins
September 20, 2025
BW Businessworld
Apple's Retail Run in India
Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth
4 mins
September 20, 2025
BW Businessworld
IT'S ALL IN THE KICKS
A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market
4 mins
September 20, 2025
BW Businessworld
THE GST STIMULUS
From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?
8 mins
September 20, 2025
BW Businessworld
HEALTH MADE LESS TAXING
GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide
3 mins
September 20, 2025
BW Businessworld
"EVERY WORD CARRIES A HIDDEN JOURNEY"
Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with
4 mins
September 20, 2025
BW Businessworld
THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE
Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible
3 mins
September 20, 2025
BW Businessworld
CAREER TIPS FROM A CORPORATE WORKSHOP
The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful
3 mins
September 20, 2025
BW Businessworld
India Now Tourism Australia's Fifth-largest Market
Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling
3 mins
September 20, 2025
Translate
Change font size