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TAKING STOCK OF SOCIAL PERFORMANCE

Businessworld

|

May 07, 2022

For any endeavour to succeed or be effective it is necessary to measure and assess the results or the impact the endeavour is making

- Air Marshal Naresh Verma (Retd)

TAKING STOCK OF SOCIAL PERFORMANCE

IT WAS A stimulating experience to be on the jury panel for the social impact BW Awards. It was very heartwarming to listen to the elevator pitch of each of the 38 organisations and soak in the extent of stupendous work being done by these motivated and enthusiastic bunch of young people. The broad aim of such individual and societal efforts is to improve the social and political conditions of the society and economic upliftment of the poor sections. Other important goals are focused on providing education, healthcare, social justice and human rights.

IMPACT ASSESSMENT

For any programme to succeed or be effective it is necessary to measure and assess the results or the impact the endeavour is making.

Evaluation of an ongoing project involves setting a performance standard, measuring the results of firm activities and comparing the results to the standard.

Essentially it entails assessing input-output, efficiency, quality and outcome. Measuring the impact of social programmes is a critical part of ensuring their effectiveness and helping them grow.

Impact assessment helps the organisation as well as the funding agencies. It also helps the government to tweak and evolve its policies and in budgeting and allocation of resources.

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“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

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In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

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A CULTURE OF COMFORT

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time to read

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SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

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How Apple Reinvented the Selfie for the iPhone 17

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From Brand Guardians To Growth Architects

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When We Forget How to Let Life Be

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