Prøve GULL - Gratis
DECODING THE RISE OF BJP
Businessworld
|26 Feb 2022
Strong ideological roots, efficient governance with targeted delivery of welfare schemes and strong expansion and outreach have been attributed to the BJP’s rise in India’s polity

POLITICAL scientists and analysts have divided India’s electoral politics history into several phases, such as the one-party domination phase of the Congress Party, the rise of anti-Congress parties in the 60s and a multi-party coalition government phase from the 90s. The coalition government phase seemed to dominate the electoral scene in the country until 2014 when the BJP crossed the magical number of 272 in that year’s General Election, becoming the first party to gain majority in nearly 30 years. This feat was yet again repeated in the 2019 General Elections. By noon on May 23, 2019, it was clear that the BJP would cross the 300-seat mark on its own, registering an even more significant victory than 2014.
How did the BJP manage to pull off such a performance? What led to its extraordinary rise? Bhupender Yadav, Union Minister for Labour and Employment, Environment, Forest and Climate Change and Ila Patnaik, Indian economist and former Principal Economic Advisor to the Government of India, authors of the recently published book The Rise of the BJP, share with BW Businessworld insights into the making of the world’s largest political party.
Strong Historical and Ideological Roots
Denne historien er fra 26 Feb 2022-utgaven av Businessworld.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Businessworld

BW Businessworld
THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS
Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency
3 mins
September 20, 2025

BW Businessworld
FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences
In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.
3 mins
September 20, 2025

BW Businessworld
Apple's Retail Run in India
Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth
4 mins
September 20, 2025

BW Businessworld
IT'S ALL IN THE KICKS
A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market
4 mins
September 20, 2025

BW Businessworld
THE GST STIMULUS
From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?
8 mins
September 20, 2025

BW Businessworld
HEALTH MADE LESS TAXING
GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide
3 mins
September 20, 2025

BW Businessworld
"EVERY WORD CARRIES A HIDDEN JOURNEY"
Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with
4 mins
September 20, 2025

BW Businessworld
THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE
Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible
3 mins
September 20, 2025

BW Businessworld
CAREER TIPS FROM A CORPORATE WORKSHOP
The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful
3 mins
September 20, 2025

BW Businessworld
India Now Tourism Australia's Fifth-largest Market
Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling
3 mins
September 20, 2025
Translate
Change font size