Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

Air India: Will it Finally Find its Wings?

Businessworld

|

September 13, 2021

THE AIR INDIA PRIVATISATION was one of the most keenly awaited events on India’s economic calendar, as will be BPCL for a host of reasons which are fundamental to the India story.

- Prabal Basu Roy

Air India: Will it Finally Find its Wings?

To understand the full import of the Air India divestment it is necessary to open the annals of the history of a similar highly contentious divestment of Lufthansa in the mid-1990s. This was achieved in a difficult political environment which tested the determination of Helmut Kohl when Germany was faced with the costs of reunification and their traditionally fierce sense of nationalism for public sector assets which had prevented Lufthansa’s privatization in 1985. Prime Minister Modi faced similar challenges and the Air India divestment now provides a definitive view on the government’s will to make it a success.

The ultimate success of any major policy rests primarily on gauging its policy intent, its execution, and overall implications across a broad set of parameters. Privatisation has been accepted by governments in both advanced and developing nations for a wide range of reasons. Classical privatization theories focus on the role of ideological viewpoints, economic theory, fiscal compulsions, and forces of globalisation. A deep study of Lufthansa indicates that it was neither ideological preferences (unlike in the UK led by Thatcher’s conservatism) nor classical economic theory of principal-agency costs that led to its privatization. It was instead a combination of a budgetary crisis – precipitated by massive costs of unification with East Germany post the fall of the Berlin wall – and severe competition in the global airline industry which prompted the political establishment to consider privatisation of Lufthansa as the last desperate policy option.

FLERE HISTORIER FRA Businessworld

BW Businessworld

BW Businessworld

THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

time to read

8 mins

September 20, 2025

BW Businessworld

BW Businessworld

HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

time to read

3 mins

September 20, 2025

Translate

Share

-
+

Change font size