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20 Years Later... Still Lovin' It
Businessworld
|December 12, 2016
IT HAS BEEN 20 years since we first came across McDonald’s Happy Meals toys and ads on our TVs.
The American fast food restaurant chain entered the Indian market in 1996, looking to become a welcoming and affordable family restaurant, with its ‘McDonald’s mai hai kuch khaas’ tagline. While ‘a lot has changed’ since then, ‘nothing has changed’ in its latest campaign which marks the 20 year milestone. The new TVC chronicles the life of a couple who first met as teenagers in the first McDonald’s outlet in Bandra and bonded over a Happy Meal toy, and now take their children to McDonald’s restaurant.
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