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Queens Town Calling
Business Traveller India
|April 2018
Once a well-kept secret, New Zealand’s charming ski town is attracting more than Antipodean powder hounds.

When the Silicon Valley super rich started piling into New Zealand’s real estate a few years ago, the world started to take notice. Until then, the mysterious South Pacific nation was deemed either too remote or too callow to attract mainstream tourism. Despite its abundant natural beauty, world-class fine dining, vineyards, and some of the best luxury lodges on the planet, it remained uninteresting to most global travellers, outside of Australasia.
A perfect storm of awareness ensued after the release of local director Peter Jackson’s cult film franchise Lord of the Rings in the early 2000s, culminating in 2016 when Emirates, the Middle East’s largest airline, launched its first non-stop flight between Dubai and Auckland.
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