Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

Quest For Immortality

Business Today

|

October 20, 2019

The super-rich are pumping enormous amounts of money into research that will extend life– and keep death at bay for a long, long time…

- E. Kumar Sharma

Quest For Immortality

In the book of Immortality, Canadian author and musician Adam Leith Gollner narrates that Oracle Founder, Larry Ellison, “has vowed to defeat mortality”. He then goes on to quote El-lison’s biographer, Mark Wilson, “Part of Larry... is saying if he’s smart enough, he should be able to beat (death). Death is just another kind of corpo-rate opponent that he can outfox.” In Ellison’s own words, “Death has never made any sense to me. How can a person be there and then just vanish, just not be there? Clearly the reason they’re not there is they’re off doing something else... Death makes me very angry.”

This feeling of anger and frustration is not new. The super-rich have chased immortality for millenniums as it is one thing that wealth cannot buy. Defying old age and death has fascinated the human race from the days of the Puranas. One could never forget the legend of King Yayati whose son Puru gave him the gift of youth for a thousand years. In ancient Egypt, the bodies of the royalty were preserved for an equally enjoyable afterlife. In medieval Europe, alchemists swindled aristocrats by assuring eternal life. Even now, the ultra-rich, with all their superyachts, supercars, private jets, personal trainers and celebrity chefs, are heavily investing in enterprises focussed on finding physical immortality. The hunt for amrita will always be arduous.

FLERE HISTORIER FRA Business Today

Business Today India

Business Today India

BREAKING THE SILICON CEILING

INDIA'S FIRST COMMERCIAL FAB IS FINALLY TAKING SHAPE, BUT BUILDING A RESILIENT SEMICONDUCTORS BASE WILL TAKE FAR MORE THAN JUST CAPITAL

time to read

10 mins

September 28, 2025

Business Today India

Business Today India

WAITING FOR THE IPO WINDFALL

LIGHTSPEED HAS QUIETLY EVOLVED ALONG WITH INDIA'S START-UP STORY, ARMED WITH A $2.3 BILLION PLAYBOOK. NOW, IT AWAITS THE ULTIMATE PRIZE: A MARKET-DEFINING IPO

time to read

7 mins

September 28, 2025

Business Today India

Business Today India

RIGHT ON TARGET

TARGET MATURITY FUNDS ARE A GOOD OPTION FOR PREDICTABLE RETURNS BUT IT'S IMPORTANT TO LOOK AT THE INDEX COMPOSITION AND CREDIT RATINGS OF ENTITIES WHOSE SECURITIES ARE INCLUDED IN THE BENCHMARK

time to read

6 mins

September 28, 2025

Business Today India

Business Today India

TO A GOOD TIME

DISCOVER THE CRISP, CITRUSY OR BITTER WORLD OF BEER THROUGH HOMEGROWN BRANDS

time to read

3 mins

September 28, 2025

Business Today India

Business Today India

PASSING THE BATON

INDIA'S FAMILY BUSINESSES ARE REWRITING THE RULES OF SUCCESSION—ELEVATING PROFESSIONALS, BUILDING FAMILY OFFICES, AND SEPARATING LEGACY FROM MANAGEMENT

time to read

6 mins

September 28, 2025

Business Today India

Business Today India

A RARE SHIFT

AS THE SHORTAGE OF RARE-EARTH MAGNETS TURNS INTO A FULL-BLOWN CRISIS WITH CHINA'S IMPORT RESTRICTIONS, DOMESTIC PLAYERS ARE LOOKING BEYOND TO SUCCEED WITH THEIR EV PLANS

time to read

5 mins

September 28, 2025

Business Today India

Business Today India

Put energy where you can be the best

PARTHA BASU | MD, ASHIRVAD BY ALIAXIS

time to read

1 mins

September 28, 2025

Business Today India

Business Today India

Thematic Investing: Spotting Structural Themes Before They Become Mainstream

It's a truth well acknowledged in the markets, that extraordinary wealth is created when the investors spot a powerful theme before it captures the imagination of the crowd. To ride such a wave in its infancy, is to participate in returns—so outsized that they defy neat calculation.

time to read

2 mins

September 28, 2025

Business Today India

Business Today India

INDIA'S ETHANOL DILEMMA

INDIA ACHIEVED A 20% ETHANOL BLENDING IN PETROL THIS YEAR, FIVE YEARS AHEAD OF SCHEDULE. WHILE IT IS AN IMPORTANT STEP TOWARDS REDUCING CRUDE OIL IMPORTS, AUTO OWNERS ARE COMPLAINING ABOUT REDUCED MILEAGE AND DAMAGED ENGINES. DOES INDIA'S ETHANOL POLICY NEED A TWEAK?

time to read

7 mins

September 28, 2025

Business Today India

Business Today India

"GST cut is the manifesto of 1.4 billion Indians"

Finance Minister Nirmala Sitharaman on GST rate cuts, lessons from Covid-19, and more

time to read

7 mins

September 28, 2025

Translate

Share

-
+

Change font size