Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Brands With A Social Voice
Business Today
|September 22, 2019
Taking a stand on sensitive issues is risky but necessary to win customer loyalty.
FOOD AGGREGATOR and delivery company Zomato recently won hearts for its stand against an unusual de-mand. The Gurgaon-based firm refused to appease a customer demanding that a Hindu delivery boy bring in his order. Taking a courageous stand — unlike most brands, which prefer to stay mum on sensitive issues — Zomato tweeted it does not discriminate on the basis of race or religion. “Food doesn’t have a religion. It is a religion,” it said. From celebrities and politicians to common people, all appreciated the move. Former Election Commissioner S.Y. Quraishi and former Jammu and Kashmir Chief Minister Omar Abdullah tweeted in favour of Zomato. Many others ordered food from its app to show support.
Denne historien er fra September 22, 2019-utgaven av Business Today.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Business Today
Business Today India
BREAKING THE SILICON CEILING
INDIA'S FIRST COMMERCIAL FAB IS FINALLY TAKING SHAPE, BUT BUILDING A RESILIENT SEMICONDUCTORS BASE WILL TAKE FAR MORE THAN JUST CAPITAL
10 mins
September 28, 2025
Business Today India
WAITING FOR THE IPO WINDFALL
LIGHTSPEED HAS QUIETLY EVOLVED ALONG WITH INDIA'S START-UP STORY, ARMED WITH A $2.3 BILLION PLAYBOOK. NOW, IT AWAITS THE ULTIMATE PRIZE: A MARKET-DEFINING IPO
7 mins
September 28, 2025
Business Today India
RIGHT ON TARGET
TARGET MATURITY FUNDS ARE A GOOD OPTION FOR PREDICTABLE RETURNS BUT IT'S IMPORTANT TO LOOK AT THE INDEX COMPOSITION AND CREDIT RATINGS OF ENTITIES WHOSE SECURITIES ARE INCLUDED IN THE BENCHMARK
6 mins
September 28, 2025
Business Today India
TO A GOOD TIME
DISCOVER THE CRISP, CITRUSY OR BITTER WORLD OF BEER THROUGH HOMEGROWN BRANDS
3 mins
September 28, 2025
Business Today India
PASSING THE BATON
INDIA'S FAMILY BUSINESSES ARE REWRITING THE RULES OF SUCCESSION—ELEVATING PROFESSIONALS, BUILDING FAMILY OFFICES, AND SEPARATING LEGACY FROM MANAGEMENT
6 mins
September 28, 2025
Business Today India
A RARE SHIFT
AS THE SHORTAGE OF RARE-EARTH MAGNETS TURNS INTO A FULL-BLOWN CRISIS WITH CHINA'S IMPORT RESTRICTIONS, DOMESTIC PLAYERS ARE LOOKING BEYOND TO SUCCEED WITH THEIR EV PLANS
5 mins
September 28, 2025
Business Today India
Put energy where you can be the best
PARTHA BASU | MD, ASHIRVAD BY ALIAXIS
1 mins
September 28, 2025
Business Today India
Thematic Investing: Spotting Structural Themes Before They Become Mainstream
It's a truth well acknowledged in the markets, that extraordinary wealth is created when the investors spot a powerful theme before it captures the imagination of the crowd. To ride such a wave in its infancy, is to participate in returns—so outsized that they defy neat calculation.
2 mins
September 28, 2025
Business Today India
INDIA'S ETHANOL DILEMMA
INDIA ACHIEVED A 20% ETHANOL BLENDING IN PETROL THIS YEAR, FIVE YEARS AHEAD OF SCHEDULE. WHILE IT IS AN IMPORTANT STEP TOWARDS REDUCING CRUDE OIL IMPORTS, AUTO OWNERS ARE COMPLAINING ABOUT REDUCED MILEAGE AND DAMAGED ENGINES. DOES INDIA'S ETHANOL POLICY NEED A TWEAK?
7 mins
September 28, 2025
Business Today India
"GST cut is the manifesto of 1.4 billion Indians"
Finance Minister Nirmala Sitharaman on GST rate cuts, lessons from Covid-19, and more
7 mins
September 28, 2025
Translate
Change font size