MAKING THE SUSTAINABLE CHOICE FOR YOUR BUSINESS

Sustainability has been at the forefront of business discussions in recent years, making it an unavoidable topic that every business needs to be aware of as we preserve our world for future generations in everything we do for our people, planet and community.

- ALEX TAN, ENTERPRISE DIRECTOR, HP INC. MALAYSIA

What was interesting from this year is that sustainability proved its role in business sustainability, with businesses making planet-friendly technology decisions demonstrating better resilience to the changing business climate that marked most of this year.

Beyond businesses being sustainable, it’s also important to recognize that this is a global consumer and customer call to action. Consumers are now better educated on sustainability than before and are more likely to boycott, reject or switch brands based on their environmental and sustainability credentials.

What this means particularly for SMB business owners is that being sustainable can impact your business longevity and customer loyalty. Whether you are a trusted global brand like HP, a fastgrowing SMB like Grab, a local restaurant owner or a home-baker, it’s time to take action and integrate sustainability in your work, as it can either make or break your business.

UNDERSTANDING THE KEY DRIVERS FOR SMBS

At HP Inc., we believe that insights can help us support the needs of SMB owners. By understanding why they start their companies, what motivates them and what keeps them up at night, we can then support SMBs with trusted innovation, solutions, knowledge and capabilities that makes a difference and creates impact.