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JioCinema: Everything, Everywhere, All at Once
Business Today India
|June 11, 2023
With HBO in its corner and a premium plan, JioCinema is ready to take the fight to global OTT giants
DID YOU HEAR? HBO content just moved from Disney+ Hotstar to JioCinema. But you'll have to shell out ₹999 to access JioCinema Premium-annually, of course. What this means is that Jio-that saw millions of users flocking to its platform after it started free live streaming of sports tournaments like FIFA World Cup Qatar 2022 and Indian Premier League 2023-wants its finger in every pie; it is offering free content through advertising-based video-on-demand (AVOD) for its live streaming content, as well as attracting new viewers for its premium content. It recently announced a slate of 100 original series and movie titles, and a paid subscription for premium content that has HBO shows like Succession, The Last of Us, etc.
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