The Beauty Imperative: Trends In 2018

Extracts from the Mintel Report.

- Ritoo Jhha

The four trends that are crucial to the cosmetic business as it moves into 2018 include:

PLAYING MOTHER NATURE

The concept of natural beauty ingredients is expanding in an ever changing world; brands will give Mother Nature a helping hand by encompassing local approaches and developments in biotechnology.

As per the first trend: A move to become more ‘local’ in terms of ingredient sources will create opportunities for consumers to protect and preserve resources within their surrounding environment. In order to meet consumers’ growing demands for pure and efficacious products, a dependence on science and technology will be essential for the future of ‘natural’ beauty products.