Narrow Business Focus, Wide Technology Adoption

U GRO Capital’s flagship platform is capable of onboarding of MSME customers completely digitally, with decision in 60 minutes:

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U GRO Capital has chosen not to lend to anyone and everyone. Unlike most NBFC lenders, it has shortlisted 8 sectors after an 18-month process involving extensive study of macro and micro economic parameters carried out in conjunction with market experts like CRISIL. The 8 sectors are healthcare, education, chemicals, food processing / FMCG, hospitality, electrical equipment and components, auto components and light engineering.

Anuj Pandey, COO of the company, says the company believes that the problem of small businesses can be solved by building deep expertise around core sectors of SMEs in India coupled with a data centric, technology-enabled approach.

BFSI companies are using technology to onboard individual customers faster. Anuj Pandey maintains that the company’s vision is to ‘solve the unsolved’ credit gap issues faced by the Indian MSMEs through smart use of data science and technology. “We strive to build a strong SME financing platform based on sectoral understanding supplemented by a fully integrated technology and analytics platform,” he adds.

GRO+ PLATFORM, 25 APIS