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Roseanne—Without Roseanne

ADWEEK

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October 15, 2018

ABC Tries To Salvage Its Roseanne Barr Debacle With The Conners.

- Jason Lynch

Roseanne—Without Roseanne

Few recent TV shows have exploded on the scene—and then imploded— with the force and speed of ABC’s Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last season with a 5.3 C7 rating. But just two weeks after the show and star Roseanne Barr were the toast of its May upfront, ABC shockingly canceled Roseanne, following a racist tweet from Barr, leaving the network without its most prized asset going into this year’s upfront.

Now the network is giving itself a Roseanne do-over, bringing back a Barr-free spinoff this Tuesday, with the rest of the cast intact, called The Conners. Buyers are expecting a large audience for the show’s premiere, but are taking a wait and see approach about the program’s long-term prospects without Barr.

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BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

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Flipping The Disruption Script

THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.

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MCCann

All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl. 

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