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Rise And Shine
ADWEEK
|May 01, 2017
How The Tv Network Successfully Reinvigorated The Morning Show Format.
When CBS News set out to reinvent its morning show in 2011—after years of frequent hosting shake-ups failed to move the ratings needle— the organization went back to the basics. “The problem with the show we were doing,” said CBS News president David Rhodes, “was that it was a copy of somebody else’s show. We had to do something that was us.”
So they cut out cooking segments and concerts, set a round table in the middle of a glass, steel and brick studio—one that eyed the CBS News legacy— and covered the news.
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FLERE HISTORIER FRA ADWEEK
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News Anchor Of The Year Megyn Kelly
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DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
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Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
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Can the greatest olympian in history be as dominant out of the pool as he was in it?
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Masters Of Their Domain
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Flipping The Disruption Script
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3 mins
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ADWEEK
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
7 mins
December 4, 2017
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