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Joao Chueiri
ADWEEK
|November 27, 2017
IS THE SPONSORSHIP MODEL BROKEN? HOW AN EXEC OF ANHEUSER-BUSCH INBEV IS CHANGING THE GAME.
Joao Chueiri believes the sponsorship model is broken, but he’s thinking ahead. Currently, he’s on a mission to revamp how Anheuser- Busch InBev approaches sponsorships. Next year, he’s planning to launch the company’s in-house content factory, Bud Studios, with a new sponsorship structure in place.
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