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Anja Winikka
ADWEEK
|July 24, 2017
THE KNOT’S HEAD OF EDUCATION HELPS BOLSTER LOCAL BUSINESSES BY SHARING HER SOCIAL MEDIA KNOW-HOW.
With over a decade of experience at XO Group’s multi platform wedding inspiration and planning brand The Knot, Anja Winikka knows better than most just how much the wedding industry has been affected by the advent of social media.
“Couples have come [to The Knot] after getting engaged for years,” said Winikka, “but now the expectations of what it means to plan a wedding are changing.”
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