Drive It. Use It. But You Can't Own It

Volvo and Geely’s new sub-brand, Lynk & Co, is a manufacturer that may not actually want you to buy its vehicles. It’s a carmaker, then, that takes a completely different view of the automotive sector.

- Roberto Lo Vecchio

“We’re an automotive manufacturer that doesn’t even try to persuade you to buy our vehicles. Think about that.” This is how Lynk & Co – the all-new brand by Geely and Volvo – likes to market itself. You have to take that statement with a pinch of salt obviously. But, at the same time, we can’t deny that the firm’s business strategy makes us quite curious. And, once you go through its official website – which, graphically, looks quite elegant – the eagerness to know more only increases further.