The Big Picture

Has the ultimate driving machine run out of road?

- By Angus Mackenzie

BMW began making cars in 1928, but it wasn't until 1966 that the marque figured out what it stood for. That was the year it launched the first of its 02 Series models: compact, rear-drive cars that were light, agile, and enjoyable to drive. The 02s, particularly the 2.0-liter 2002, helped define the E21 3 Series launched in 1975. And that 3 Series became the foundation upon which BMW built a singularly successful brand mantra as the ultimate driving machine.

The ultimate driving machine powered a company that was essentially bankrupt at the beginning of the '60s-and reduced to building tiny bubble cars with 250cc motorcycle engines-into a global luxury brand whose cars delivered benchmark levels of performance and handling. Cars that were precisely engineered and beautifully built and that, even in their most basic trim levels, celebrated the driver.

Current BMW AG chairman Oliver Zipse was 2 years old when the company launched the 02 Series. He's grown up with the ultimate driving machine. But instead of gunning it down the autobahn, he's sitting at a T-junction, wondering which way to turn. The ultimate driving machine has run out of road. For evidence, just look at the BMW Concept XM.