Carrying The Brand Forward

CHEVROLET’S COPO CAMARO AND HOLLEY CONTINUE TO OPEN NEW DOORS

- Rod Short

WHEN PEOPLE TALK ABOUT STOCK AND SUPER STOCK RACING FROM A GENERATION AGO, THE CHEVROLET CAMARO AND HOLLEY ARE TWO ICONIC BRAND NAMES FROM THAT TIME THAT ARE STILL RELEVANT TODAY. Early and late Camaros are a common sight at the strip, while Holley is thought of as the dominant name in carburation. Both have carried their brands forward as we look at closing out the second decade of the millennium.

Take, for instance, Chevrolet’s COPO Camaro. The auto maker instituted an internal ordering process used by dealers to get performance cars that couldn’t ordinarily be found elsewhere.