What Customers Want

IN A MEGA UNVEIL, TATA MOTORS LAUNCHED 21 PRODUCTS. DEEPTI THORE SHARES MORE ON THE STRATEGY BASED ON CUSTOMER NEEDS OF HIGH VEHICLE UTILISATION.

- DEEPTI THORE

Tata Motors unveiled 21 new Commercial Vehicles (CVs) across all segments catering to varied duty cycles as well as special applications. Designed and engineered to meet the evolving needs of Indians and it’s growing demand for efficient transportation, the new range, according to Girish Wagh, Executive Director, Tata Motors will enhance Tata Motors’ already established ‘Power of 6’ customer value proposition. With the new range of vehicles, Tata Motors is looking to address specific duty cycles on an application to application basis. Aspiring to redefine transportation, the new range is modular and claimed to deliver higher productivity and lower Total Cost of Ownership (TCO). Pointing at the newly launched range, Wagh said, “The engines of infrastructure development, consumer consumption, and e-commerce powering the Indian economy require continued transportation support to run seamlessly. Being the leader in commercial vehicles, we continue to deliver superior value propositions to customers by introducing smarter, future-ready products and services.” “Our vehicles are ideal to fulfill the customer need of high vehicle utilization for more revenue with lower costs for higher profits,” he opined.

ADDRESSING A WIDE SPECTRUM