Tata's Ultra Strategy

The Ultra trucks that Tata Motors has launched, hint at a new trucking standard.

- Bhushan Mhapralkar

The two-wheeler carrier draws attention among the 13 Ultra trucks that Tata Motors has lined-up. With a GVW of 16,190 kg, the truck stretches beyond the intermediate segment. It almost ends up in the medium-duty segment. Fitted with a wider sleeper cabin, the two-wheeler carrier, based on the Ultra 1518, hints at how important the Ultra platform is to the company. Some 3000 units of the Ultra have been seeded already, and the feedback, according to Girish Wagh, Head – Commercial Vehicles, Tata Motors, is positive. Claimed to be the most significant CV platform after the Prima (World Truck Programme), the Ultra range of trucks, comprising 14 models in a GVW range of seven-tonnes to 16.2-tonnes, emphasise innovation according to Guenter Butschek, CEO and Managing Director, Tata Motors. Aiming at segments that clocked 85000 units in FY2016-17, and grew to 105,000 units in FY2017-18, the Ultra range of trucks, according to Butschek, will prove to be a disruptive force in the market.