BHARATBENZ GROWTH STORY

Challenges don’t seem to dampen the Daimler India growth story in India.

- Deepti Thore

The maker of BharatBenz commercial vehicles, Daimler India Commercial Vehicles (DICV) is perhaps the only commercial vehicle manufacturer in India at the moment who has started a third shift at its Oragadam plant at Chennai. It is also expanding its network in newer regions of the country. Having chalked out a plan to grow its BharatBenz truck and bus dealer network by 10 per cent along the Golden Quadrilateral, DICV is poised to exceed the count of 250 outlets by the end of 2020. At the core of the strategy is to cut down the distance between two BharatBenz dealers by a distance of 120 km from the current 160 km. Adding over 1300 vehicle bays, the expansion of the dealer network will support the servicing of 40,000 vehicles per month. This would be in-line with the company reaching the milestone of selling one lakh CVs in India early this year. Ensuring that all its customers have easy access to its products and services, according to Rajaram Krishnamurthy, Vice President Marketing & Sales and Customer Services, DICV, the BharatBenz growth story, it is clear from the turn of events, has remained more or less intact.