A Red Hot Crack

THE MAHINDRA TRUCK AND BUS DIVISION HAS LAUNCHED THE MAHINDRA FURIO 7. ASHISH BHATIA LOOKS AT THE RED HOT CRACK FOR GROWTH IN THE LIGHT COMMERCIAL VEHICLE SEGMENT.

- ASHISH BHATIA

The Mahindra Truck And Bus Division (MTBD) introduced the Mahindra Furio 7 with the objective of giving a red hot crack at the six-tonne to 7.5-tonne sub-segment of Light Commercial Vehicles (LCVs). Known to constitute an estimated 50 per cent of the Total Industry Volume (TIV), MTBD is moving beyond its offering from the Jayo in the 3.5-tonne to six-tonne LCV sub-segment. The latest addition is a play on the Original Equipment Manufacturer’s end objective, of becoming a full-range player in the three-tonne to 7.5-tonne segment. MTBD, with the launch of the Furio 7 is looking to double its revenue from the LCV segment by banking on the versatile modular platform in Furio. Taking centre stage at the virtual launch from the Chakan plant, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. stated, “It is an apt time for the launch given the improving macroeconomic factors and the emerging growth sectors.” “With this launch, we aim to become a top-three brand in light and medium commercial vehicles. We are committed to offering double the value proposition,” he informed.

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