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Higher-Tech Touareg Pushes Upmarket
Auto Express
|June 7, 2017
Exclusive images reveal more premium look for VW’s next SUV. Debut at Frankfurt in September.
THE third-generation Volkswagen Touareg will take a marked leaped forward in terms of technology, design and connectivity and aim to give the brand a further push into a more premium market to help it rival the likes of Audi and BMW.
Our exclusive images reveal how the all new Touareg could look when it makes its global debut at September’s Frankfurt Motor Show. Luxurious range-topping models could hit £70,000 as they aim to steal sales from the Range Rover, Auto Express understands.
Volkswagen is positioning itself as the more mainstream premium brand within the VW Group, and closer to the likes of Audi in terms of prestige than Skoda or SEAT. The first real push into that market comes with the Arteon (driven on Page 26) – a rival for BMW’s 4 Series Gran Coupé – but VW will dial up its premium image with the next Touareg.
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