Henkel 2020 Strategy

Henkel Adhesives Technologies India is tackling the difficult market environment with technologically driven changes in line with its 2020 strategy for a differentiated performance.

- Sricharan R

Henkel Adhesives Technologies India is banking on innovation-led growth. The company expects mega-trends like safety, sustainability, light-weighting and acoustics, Internet of Things (IoT) 4.0 and EVs to drive the course of its future development for the past few years. The company is tackling the difficult market environment with technologically driven changes in line with its 2020 strategy for a differentiated performance. It has also aligned operations to attain higher levels of localisation in line with the government’s ‘Make-in-India’ vision. Besides, the company has worked towards bringing the best global practices in order to introduce high levels of efficiency in the India supply chain resource. Averred Bappa Bandyopadhyay, Director Operations and Projects at Henkel Adhesive Technologies India, “In the OEM business, there are a lot of developments happening. We are working to make vehicles more light and fuel-efficient. We are also working on products for electric vehicles.”

Differentiated performance

The adhesives business delivered a robust performance and contributed significantly to Group sales despite being affected by a significant decline in demand from key industries. Here, the emerging markets achieved a good organic sales growth of 2.7 per cent with the mature markets showing a negative organic sales development of (-) 2.3 per cent. In the Asia-Pacific region, sales decreased organically by (-) 5.7 per cent. Around 40 per cent of Henkel’s business comes from emerging markets and India plays a major role. At the Group level, sales rose by 0.8 per cent to Euro 5,077 million with an organic decline of (-) 0.3 per cent.