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Pretty In Pastels
POOL
|POOL 85
Shivangi Lahoty’s Inaaya brand is synonymous with pastel colors, each creation a fairytale in the making

Childhood flights of fancy I was eight when I knew I wanted to be a designer. I’d seen a picture of Ritu Kumar holding an award on the cover of an in-flight magazine my father had brought home. I was curious and wanted to do whatever she had done to win that trophy! When I learned that dressing up people got her the award, I wanted to dress up the world! That is when the seed of designing was sown. Honestly, during my journey from Assam to Kolkata to Mumbai to New York, if there was one thing that I knew, it was what I wanted and I had eyes only for it. Even though my family wanted me to take up Science after my 10th, I took up Humanities with Fashion Studies, Commercial Arts, Web Technology and Home Science as my subjects for 11th and 12th. That was quite a ride!
I sat for the entrance exams for NIFT and got a 71 AIR. I chose Mumbai from all the centers available to me, and that’s where I completed my B.Des (Fashion Design). I went on to New York for an AAS (Fashion Design) at FIT. I am so glad that my parents have always been very supportive of all my decisions.
The Inaaya story
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FLERE HISTORIER FRA POOL

Designindia
A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
5 mins
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Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
4 mins
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Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
6 mins
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time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
3 mins
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DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
5 mins
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music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
8 mins
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Designindia
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
11 mins
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Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
8 mins
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The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
6 mins
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The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
5 mins
Designindia 114
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