Designing To Delight

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What, in your opinion, shapes a delightful design experience for a consumer today?

DG: Optimization: It’s the key factor for future design solutions. This is absolutely essential to save disproportionate time, and to do more in life more effortlessly.

Non-fussy and super-easy-to-use solutions anchored in latest trends: That would mean cost savings, compactness, and ease of use in addition to hi-tech, minimal and green solutions without compromising the best-in-class experience. The expectations of consumers are very high. Designers really need to pull their sleeves up as creating delight has become harder with changing technology, environments and lifestyles.

Of course, distinctive esthetics and aspirational brand positioning play a huge role in the FMCG sector too.

What has been the role of design education in your career?

DG: If you have a creative gene, problem-solving mindset and an architect attitude, then design education fuels you with more tools, mediums and principles to shape the ideas more methodically. Most importantly, it brings a planet- and human-centric perspective to the center of every design decision you take.