A Politics For Design

- Alison J. Clarke

“Today industrial design has put murder on a mass-production basis,” declared Victor Papanek, design provocateur and critic, from the podium of a design activist happening in 1968. “By designing criminally unsafe automobiles that kill or maim,” he roared, “by creating a whole new species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breathe, designers have become a dangerous breed.”

Papanek’s timely polemic—that design was a political tool to be wrested away from corporations and handed back to the public—was concretized in his best-selling 1971 book Design for the Real World: Human Ecology and Social Change, which resembled Rachel Carson’s environmentally apocalyptic Silent Spring and Stewart Brand’s counterculture bible Whole Earth Catalog in its tone and urgency. Translated into more than 20 languages, it was a clarion call to a new generation of designers, particularly students, who, armed with Papanek’s searing critique, demanded new socially relevant curricula and an end to straitjacketed formalist design dicta.

The book brims with ideas that still strike a chord nearly a half century on, and its author’s acerbic prose is most welcome at a time when social inclusivity and accountability have become the standard fare of design conglomerates. Papanek, whose work and ideas are the focus of an exhibition at the Vitra Design Museum, curated by Amelie Klein and myself, vigorously took designers to task for elitism and social exclusion, and he promoted community codesign and pro bono schemes that cast users as the crucial participants throughout the design process.