Twist Of Art, Story & Photography

Generating stories and translating them into photographs doesn’t seem like a cakewalk, but Avinash Jai Singh’s work makes it look like it. Illustrations supported with compelling messages and eye-catching colours and visuals appeal to the youth and engulf the audience.

- Avinash Jai Singh

Many a times, the influences and the exposure one receives as a child, gives one a certain direction in life. Something similar happened with Avinash, a photographer and an illustrator from North India who carved his own path to success.

He grew up in Panipat, the hub of textile industry, and his observations of the colours around him generated a love for visual arts and gave him a perspective to understand lighting, forms, shapes and portraits. Avinash was always fascinated by lifestyle magazines and his world changed when he started his actual learning process in a college in Delhi. Finally, he had his aha moment when he was on a trip to Kashmir doing a series on the lives of people, where he realised that photography was what he wanted to do all his life.