Innovative Home Appliances

BSH Household Appliances Manufacturing Pvt Ltd.

- Gunjan Srivastava

BSH Household Appliances Manufacturing Pvt Ltd is the largest manufacturer of home appliances in Europe and is ranked number 2 in the sector worldwide. The group stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates in about 42 factories across 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH family is today made up of about 50 companies in 46 countries. Since its foray in the Indian market, BSH Home Appliances have mapped separate target audience for both its brands – Bosch (mass premium) and Siemens (high end and luxury).

With a portfolio of 14 brands, BSH covers a wide range of consumer needs. Alongside the global brands Bosch, Siemens, Gaggenau and Neff, the portfolio comprises the local brands including Thermador, Balay, Coldex, Constructa, Pitsos, Profilo, Ufesa and Zelmer, and the label brands Junker and Viva.