Techfastly - June 2021

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The need for advertising and reaching the target audience at the right time is crucial for the success of your business. Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. We have listed out the mistakes you need to avoid in your marketing campaigns and what you can do about them. Another article focuses on Programmatic Advertising, which explains everything about the automated buying and selling of Ads for your business. A recent cyber-attack on the US oil and gas pipeline highlights how the critical infrastructures are also at high risk of ransomware and cyber threats. We have covered an article to share all about this recent attack and how you can protect your organization. As you would read further, you can find ways for cybersecurity automation. We have also looked discussed how technology is helping in building dark factories. Also, we talked about the ways in which artificial intelligence can help with user experience. In our interview series, we had the founder of an award-winning human-centred artificial intelligence platform for banks, Uday Akkaraju. Uday was recognized as an ‘International Innovator’ by the New York City Economic Development Corporation and as ‘Titians of tech’ by Arkansas Money & Politics. He talks about the vision he has for Bond.AI, their recently launched products, how fintech can reshape our lives, and shared some tips for young entrepreneurs. In our ‘Story of Machine’ series, we bring you the story of Graham Bell’s Invention, Telephone, ‘A Connected World – Owing to a Talking Dog, Cadaver Ears, and a Bowl of Acid’. We would appreciate your feedback and are always open to suggestions. Here is your edition. Do read it, enjoy it, and nourish in the knowledge.