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ADWEEK - June 13, 2016

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I dette nummeret

THE FUTURE OF SNAPVERTISING - On the eve of the annual festival, Snapchat, the most buzzed-about mobile app around, launches its much anticipated API, partners with brand marketers and creatives, and sets out to build a $1 billion ad business.

MARKETER OF THE YEAR - Winner of more Cannes Lions than any other marketer in the last five Food trends; Delish delivers; Burger King’s whopper of a campaign.

ANA releases K2 rebates report; BuzzFeed nixes RNC ad deal; most-tweeted TV shows.

Cannes work to watch; Adweek’s guide to Cannes.

CP+B’s Chuck Porter on why Cannes matters.

OMD’s Julie Fleischer gets real about data.

The coveted, classic Cartier Love bracelet.

Vespa-inspired swivel chair from Bel & Bel.

Brand invention shop Humanaut.

Publicis Seattle.

Comedian Michael Ian Black.

Maurice Saatchi.

ADWEEK Description:

Forlegger: ADWEEK,-LLC

Kategori: Business

Språk: English

Hyppighet: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.