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Fairways - June 2012
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Fairways Description:
FAIRWAYS is the nation’s newest and only free golf broadsheet. Printed
monthly and made available without cost to the reader in golf clubs,
driving ranges, club houses and golf-related sports stores across Malaysia,
FAIRWAYS is delivered FREE and directly into hands of golf enthusiastshighly
educated, predominantly (though not exclusively) male PMBEs
between the ages of 25 to 60 who earn more than RM40,000 per annum.
FAIRWAYS’s objective is to present its readership essential information on
all matters pertaining to their favourite pastime including the latest in local
and international golf news, new golf-related products to enter the market,
golf tips from pros, the low down on the region’s best golf courses, golfrelated
travel, and information on upcoming tournaments and special golf
packages including a helpful directory of golf courses and outlets for easy
reference. Produced by a team who are themselves golfers, FAIRWAYS is
delivered in a format that is both easy to carry and digest, at no additional
cost to its target audience, to ensure a high pick up rate.
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