ib magazine - A Good Book for A Good Business by Bheemesh Kacharagadla [Raghu]

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📘 "A Good Book for A Good Business" by Bheemesh Kacharagadla is a visionary guide for entrepreneurs, marketers, and business leaders who seek to build companies with both strategic excellence and emotional depth.
This book blends timeless branding principles with modern marketing operations, offering readers:
- 🔍 **Legacy-driven frameworks**: Rooted in authors like Kapferer, Aaker, and Keller, it helps businesses define their deeper purpose and identity. - 💡 **Emotional storytelling**: It emphasizes care-driven messaging that resonates with customers, teams, and stakeholders. - 🛠️ **Operational insights**: From campaign design to team empowerment, it provides actionable strategies for sustainable growth. - 🌱 **Ethical leadership**: The book champions values like sustainability, quality, and human connection in business practices.
Whether you're launching a startup or leading a legacy brand, this book invites you to build not just a profitable business—but a meaningful one.